Search Campaigns
High-intent keyword targeting, match type strategy, negative keyword management, and ad copy testing to maximise conversion from active searchers.
Digital Marketing
Google Ads that turn budget into measurable revenue.
We manage Google Ads with one focus: cost per acquisition, ROAS, and qualified lead volume — not just clicks.
2.3xAverage ROAS improvement
-38%Average cost per lead reduction
45+Active PPC accounts managed
100%Transparent ad spend reporting
Paid Search That Pays Back
Every pound of ad spend accountable. Every campaign optimised for ROI.
Too many PPC agencies optimise for spend. We optimise for profit. We build campaigns around your actual unit economics — what a customer is worth, what you can afford to acquire them for — and work backwards to keyword selection, bidding strategy, and ad creative.
Ad spend goes directly to your Google Ads account, which you own and have full access to. Our fee is management-only. You'll always know exactly where every penny is going.
Campaign Types
Full-funnel Google Ads across every format.
Performance Max
Automated Google AI campaigns with audience signals, creative asset management, and strategic exclusions to protect brand search and limit wasted spend.
Shopping Campaigns
Product feed optimisation, CSS setup, ROAS bid strategies, and product segmentation for e-commerce brands selling via Google.
Display & Remarketing
Audience list building, dynamic remarketing, prospecting display campaigns, and cross-channel attribution for full-funnel coverage.
YouTube Advertising
In-stream and discovery ads for brand awareness and retargeting, with custom audience segments and view-through conversion tracking.
Microsoft / Bing Ads
Bing Ads management for B2B and older demographics who over-index on Microsoft Search, often at lower CPCs than Google.
What's Included
Everything needed to run top-performing paid search.
Conversion Tracking
Google Tag Manager setup, conversion event configuration, GA4 integration, and attribution model configuration for clean, accurate data.
Ad Creative
Responsive search ad copy, display banner design, YouTube script and creative direction — all A/B tested continuously.
Landing Page CRO
Dedicated landing page recommendations, A/B test setup, and copy improvements to maximise conversion rate from paid traffic.
Monthly Reporting
Transparent monthly report covering spend, impressions, clicks, conversions, CPA, ROAS, and recommendations for the following month.
Our Process
Audit, build, launch, optimise.
Account Audit
Existing account review (or competitor analysis for new advertisers), conversion tracking validation, and opportunity identification.
Strategy & Build
Campaign structure, keyword research, audience segmentation, ad copy, and bidding strategy development with client sign-off.
Launch & Learn
Phased campaign launch, data collection period, initial optimisations based on real search term and conversion data.
Scale & Report
Budget scaling for top performers, ongoing negative keyword management, bid strategy refinement, and monthly performance meetings.
FAQs
Google Ads management questions.
We charge a flat monthly management fee (not a percentage of ad spend) so our incentives are aligned with performance, not burning your budget. Ad spend is paid directly to Google in your account. We'll provide a clear fee quote based on account size and campaign complexity during scoping.
We recommend a minimum ad spend of $1,500/month to generate enough data for meaningful optimisation. For competitive industries like legal, finance, or SaaS, $3,000–5,000/month is more realistic. We'll advise on realistic budget requirements for your specific market during the audit.
Always. Your Google Ads account, all campaigns, keywords, and historical data are owned by you. We work inside your account via manager access. If you leave limestack, you take everything with you — no data held hostage.
Free PPC Audit
Find out what your current campaigns are wasting — and what they could be earning.
We'll audit your Google Ads account and identify the top 10 improvements that would immediately impact your ROAS.